PDF Downloads Article and white papers   Christopher Barnes Biography Background on Chris Barnes, and the places he has spoken at, or written articles.   Improve Email Readership Now 8 ways to improve email readership that you can implement today..   How to Keep Your Email Customers and not Loose Them If you are involved in your company's email marketing efforts, now is the time you should be asking yourself, "How many of these things am I doing to my email recipients?" If your answer is "more than one," then you're in a good position to quickly make changes to your tactics that will build your business faster, and better. Good luck.   Segmenting for Email Success Segmentation of your email list to create relevant experiences for your customers is key for higher response and deliverability. Do not skip over the easy part: applying a segmentation strategy to the registration process.